The American Watch Guild was founded in 1998 as an unprecedented way to recognize those fine watch professionals devoted to advancing the prestige of the industry and to maintaining the standards of product and service for which they are known in their communities.
We drew our inspiration from the tradition of the medieval guilds. Those associations of artisans and merchants, from goldsmiths to weavers, were formed to preserve professionalism within their crafts and to assure buyers of quality by displaying the coveted symbol of their guild. The American Watch Guild has been established in that spirit.
Membership in the American Watch Guild carries with it the commitment to the following criteria:
- Authorized agents of the watch brand
- Maintenance of a channel for ethical distribution that respects the integrity of the watch.
- Trained watch sales associates
- Authorized service for maintenance and servicing of fine watches
All of the Guild watch company members are held to the same level of scrutiny as their retailers whom represent them.