INTRODUCTION
The choice of a watch should be dictated by the functions that you desire your watch to perform. Once you have decided on this, you will then have the pleasant task of choosing the design which suits your personality and lifestyle from among the watches which will provide the functions best suited to your needs. Experience has shown that the most successful and efficient method of purchasing the watch which best suits your needs and personality is to understand what is available to you.
Since the advent of electronic watches, the language applied to timekeeping has undergone considerable change. Before you purchase a new watch, you should be familiar with the terms described in this booklet.
To complete your education on How to Buy a Watch, consideration should be given to the choice of an authorized watch retailer. You should choose an authorized watch retailer who has earned a fine reputation. A retailer should have the proper selection of quality timepieces to choose from, knowledgeable and experienced salespeople, and a service department that has trained personnel capable of handling maintenance and repair, using genuine replacement parts and watch bands, for years after your purchase. The last page of this booklet will provide important tips on the maintenance and service of your watch.
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